Lancia marked its approaching 120th anniversary with four days of exhibitions and design demonstrations at the Heritage Hub in Turin. Held November 4–7, 2026, Lancia Design Days brought together production cars, concepts and a current rally car, with members of Lancia’s design team on hand to show visitors how their work takes shape.
The event opened on November 4 with a conversation between Roberto Giolito, head of Heritage Hub Italy, and Gianni Colonello, Lancia’s head of design. Their discussion focused on how the marque’s design history informs its current work. During the public sessions, visitors could meet designers from Centro Stile Lancia, watch live sketching and try virtual-reality demonstrations alongside a visit to the Heritage Hub’s permanent collection.
From Aprilia to Pu+Ra
The exhibition began with the 1937 Aprilia, the 1954 Aurelia B24 and the 1973 Stratos Stradale. Concepts including the Dialogos, Nea and Fulvia Coupé carried the timeline forward to the more recent Pu+Ra Zero and Pu+Ra HPE, displayed alongside the new Ypsilon and Gamma. The Ypsilon Rally2 HF Integrale was the guest of honor, representing Lancia’s return to world rally competition after more than three decades away.
The four-day program closed on Saturday evening with a special opening organized by Club Silencio. The finale required separate advance registration, while daytime visitors on Thursday and Friday could see both the temporary exhibition and the permanent collection on a single Heritage Hub ticket.
Visitor Information
Dates November 4–7, 2026. The event has concluded.
Hours Public exhibition hours on November 5–6 were 10 a.m.–noon and 2–5 p.m. The November 7 finale began at 7 p.m.
Location Heritage Hub, Via Plava 80, Turin, Italy
Tickets Standard Heritage Hub admission covered both collections during the public daytime sessions.
Access The Saturday evening finale required advance registration through Club Silencio.
