Alfa Romeo and Maserati are marking the first anniversary of Bottega Fuoriserie, the joint program that brings their limited-production cars, factory personalization, heritage and racing work under one banner. Launched on November 4, 2025, the initiative spans Modena, Turin and Arese. One of its first-year highlights took place at a venue enthusiasts can visit year-round: the Alfa Romeo Historical Museum outside Milan, which marked 50 years since its inauguration in 2026.
A Museum Setting for a Modern 33 Stradale
Alfa Romeo used the Arese museum to unveil the 33 Stradale Perla Nera, a customer commission with exposed carbon-fiber bodywork. It was one of several interpretations of the modern 33 Stradale shown during the program’s first year. A green example displayed at the Ultimate Supercar Garage in Paris drew on the GTA, GTAm and Bertone’s 33 Carabo, while the first U.S. delivery, in Austin, paired Rosso Villa d’Este with a white stripe and the number 14.
The museum appearance shows how Arese fits into the program. Alongside the historic collection, it gives Alfa Romeo a place to present new commissions that draw on the marque’s design and racing history. Alfa Romeo has also announced another BottegaFuoriserie project for the brand, with details still to come.
Maserati Takes Its Racing History Back to the Track
Maserati took a similar approach at Monza, where it presented GT2 and GT2 Stradale liveries inspired by the 250F. At the Tutto Bene Hillclimb, the same two models carried graphics recalling the 1958 Maserati Eldorado. The heritage work extended to Modena, where Maserati Classiche issued its 100th certificate of authenticity to a 1959 3500 GT Convertible Vignale prototype.
Visitor Information
Dates The Alfa Romeo Historical Museum is open year-round, with regular Tuesday closures and holiday exceptions.
Hours 10 a.m.–6 p.m., with last admission at 5:30 p.m. museoalfaromeo.com
Location Alfa Romeo Historical Museum, Viale Alfa Romeo, Arese, near Milan, Italy. museoalfaromeo.com
Tickets Standard adult admission is €15. Guided tours are available by reservation. Museum tickets and hours.
Access The museum is near the Lainate/Arese exit of the A8. A shuttle from Milano Centrale serves Il Centro, about 500 meters from the museum. Directions.
Photo Gallery
