Lancia will mark its 120th anniversary with four days of design programming at the Heritage Hub in Turin, opening a conversation between the cars in its collection and the people shaping its next generation. Running November 4–7, Lancia Design Days combines historic models, concept cars and opportunities to meet professionals from the Lancia Style Center.
Located within the historic Mirafiori industrial complex, the Heritage Hub provides a fitting setting. Its extensive Lancia collection traces the brand’s engineering and design history, while a dedicated display for the event brings together ten vehicles and design studies spanning nearly nine decades.
FROM APRILIA TO PU+RA
The special display begins with the 1937 Aprilia, whose aerodynamic form reflected Lancia’s early willingness to rethink conventional automotive design. It continues through the Aurelia B24 and Stratos Stradale, two very different expressions of Italian style, before moving into the brand’s more experimental recent history.
Among the concepts on display are the 1998 Dialogos, 2000 Nea and 2003 Fulvia Concept. The latter revisited one of Lancia’s best-known designs with a restrained modern interpretation. More recent work includes the 2022 Pu+Ra Zero sculpture, the Pu+Ra HPE concept and the new Ypsilon, connecting the historical collection with the brand’s current design direction.
MEET THE DESIGNERS
Beyond the cars, the program offers a look at how automotive design takes shape. Exterior and interior designers, color and material specialists, digital modelers and prototyping technicians from the Lancia Style Center will share their working methods through discussions, demonstrations and guided workshops.
The sessions are intended for enthusiasts, students and visitors curious about the process behind a finished car. For travelers with an interest in Italian design, they add a chance to hear directly from the people working across its different disciplines.
The event concludes on Saturday, November 7 with a special evening opening organized by Club Silencio. Beginning at 7 p.m., the closing event brings the collection into an after-hours cultural and entertainment setting, with separate registration required.
VISITOR INFORMATION
Dates: November 4–7, 2026.
Hours: November 4–6, 10 a.m.–noon and 2–5 p.m. The Club Silencio evening begins at 7 p.m. on November 7.
Location: Heritage Hub, Via Plava 80, Turin, Italy, within the Mirafiori industrial complex.
Tickets: November 4–6 programming is included with the regular Heritage Hub admission ticket, available exclusively online.
Access: The November 7 evening requires separate registration through Club Silencio, opening October 28. The announcement does not specify daytime programming for November 7.
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