Luftgekühlt will continue its U.S. expansion with the announcement of Luft 12, set for October 10, 2026, in Atlanta. The move follows the brand’s first East Coast gathering—Luft 11 in Durham—and signals a continued push into new regions while maintaining the curated, community-driven format that has defined the series.
Positioned near Porsche Cars North America headquarters and the Porsche Experience Center Atlanta, the Atlanta setting offers a fitting backdrop. The proximity to Porsche’s U.S. home reinforces Luftgekühlt’s longstanding ties to the marque, while the surrounding area adds a deeper motorsport and cultural context.
The region’s racing pedigree is anchored by Road Atlanta, host of the Petit Le Mans, which takes place the week prior to Luft 12. That timing is expected to draw additional motorsport figures and historically significant cars into the area, adding another layer to the event’s programming.
As with prior editions, Luft 12 will blend air-cooled Porsche models with elements of art, design, and broader lifestyle culture. Atlanta’s role as a global travel hub—along with its established creative industries and corporate ties, including historical motorsport sponsorship connections—positions it as a natural host city for the next installment.
“Atlanta felt like a natural next move for us,” said Patrick Long, founder of Luftgekühlt and Air|Water. “Being so close to Porsche’s U.S. home adds another layer to the experience, and we’re excited to bring the community together there this fall.”
The announcement builds on a period of momentum for the brand, including its recent Tokyo debut and a growing international calendar. Each event continues to expand beyond the traditional car show format, emphasizing curated environments, storytelling, and a mix of enthusiasts, collectors, and creatives.
Further details—including the exact venue, ticketing, and programming—are expected to be released in the coming months.
Visitor Information
Event: Luftgekühlt Luft 12
Date: Saturday, October 10, 2026
Location: Atlanta, Georgia (exact venue to be announced)
Nearest Major Airport:
- Hartsfield-Jackson Atlanta International Airport — one of the busiest global hubs, offering extensive domestic and international access
Nearby Highlights:
- Porsche Experience Center Atlanta — brand immersion, track experiences, and exhibition space
- Road Atlanta — host of Petit Le Mans (week prior)
Tickets & Updates:
- Details pending; follow official updates via Luftgekühlt channels and website
Travel Notes:
- Atlanta’s central location makes it accessible for both U.S. and international visitors
- Early booking recommended due to overlap with regional motorsport activity and fall travel demand
