The F1 HUB Presented by American Express will open at The Venetian Resort Las Vegas on November 7, 2026, bringing two floors of official merchandise, exclusive collaborations and interactive activities to the Strip. Operating through November 29, the temporary destination extends the Las Vegas Grand Prix experience beyond the circuit, with collections spanning streetwear, jewelry, professional sports and familiar entertainment characters.
New partners include Etai LA, Greg Yuna and Off Season, joining returning names such as Disney, BAPE, the Vegas Golden Knights and F1 ACADEMY x Hello Kitty and Friends. Alongside Las Vegas-specific releases, a World of F1 collection will offer merchandise from other races and collections celebrating destinations around the globe.
New Collaborations for Las Vegas
Los Angeles-based Etai LA will introduce specialty pieces, including 3D-printed items and a collaboration with artist Felipe Pantone comprising a hoodie and T-shirt. Jewelry brand Greg Yuna New York will offer one-of-a-kind pieces and a customization station where visitors can personalize jewelry using charms from its “Yunits” collection, with options including 3D-printed charms and real gemstones in exclusive packaging.
Off Season, founded by Kristin Juszczyk and Emma Grede, will bring an apparel collection featuring an oversized faux leather racer jacket, a fitted women’s faux leather racing jacket and a graphic T-shirt.
“Every year, we get to see firsthand how this race continues to inspire creativity far beyond the track,” said Austin Brown, Vice President of Marketing for Las Vegas Grand Prix, Inc. “The F1 HUB in Las Vegas brings that spirit to life through partnerships that span fashion, sports, art, entertainment and design, giving each collection its own point of view. This year’s lineup captures the energy, originality and excitement that define Las Vegas, showcasing bold collaborations and exclusive pieces inspired by the race weekend experience.”
Streetwear, Hockey and Hello Kitty
BAPE’s Las Vegas Grand Prix collection introduces a camouflage pattern in neon purple, blue and white on black. Pieces include a racing jacket, Shark Hoodie, crewneck, beanie and graphic T-shirts featuring the label’s College logo and BABY MILO driving an F1 car.
Disney will return with Mickey and Friends apparel inspired by the grid and selected host cities from the 2026 season, alongside F1 ACADEMY and Disney and Pixar’s Cars merchandise. The Wild Collective will again partner with the Vegas Golden Knights on limited-edition jerseys and lifestyle pieces connecting the city’s NHL team with its Grand Prix.
A new F1 ACADEMY x Hello Kitty and Friends lifestyle collection will also be available. The official Las Vegas Grand Prix range rounds out the offering with three lines: Classic, Odds in Motion and Desert Oasis.
Beyond the Merchandise
Visitors can explore a neon Las Vegas Grand Prix photo installation, a headwear customization lab and a Hello Kitty-wrapped F1 ACADEMY car complete with an oversized bow.
American Express Card Members and one guest can access a dedicated area offering exclusive merchandise while supplies last, plus a radio-controlled racetrack inspired by the Las Vegas Grand Prix. Platinum Card Members can also receive one complimentary racing-themed gift-wrapping kit, subject to availability.
Eligible American Express Card Members can enroll in an offer providing $20 in statement credits after spending $100 on merchandise at the HUB. Terms and eligibility requirements apply.
Visitor Information
Dates: November 7–29, 2026. Closed Thanksgiving Day, November 26.
Hours: All times local.
| Dates | Opening Hours |
|---|---|
| November 7–12 | 10 AM–7 PM |
| November 13–17 | 10 AM–9 PM |
| November 18–22 | 8 AM–9 PM |
| November 23–28 | 10 AM–7 PM; closed November 26 |
| November 29 | 10 AM–6 PM |
Location: F1 HUB Presented by American Express, inside The Venetian Resort Las Vegas, 3355 Las Vegas Boulevard South, Las Vegas, NV 89109.
Tickets: The announcement does not specify an admission charge or ticket requirement for the HUB. Merchandise is sold separately.
Access: Select benefits and the dedicated Amex Card Member Area require an eligible American Express card. Exclusive merchandise and gifts are available while supplies last.
Additional Information: Visit the official F1 HUB website for details and follow @F1LasVegas for collection previews.