Alfa Romeo is presenting its Luna Rossa editions at the 2026 Genoa International Boat Show, running October 1–6 at the city’s Waterfront di Levante. Serving as the event’s Official Car partner, the marque is providing a courtesy fleet alongside static displays, including the ten-example Giulia Quadrifoglio Luna Rossa.
The show brings the boating industry and enthusiasts to Genoa’s waterfront for six days of exhibitions and events. Its setting, the Waterfront di Levante designed by Renzo Piano, places the automotive displays within a broader presentation of yacht design, marine technology and Italian manufacturing.
Alfa Romeo’s exhibition includes the new Edizione Luna Rossa versions of the Junior, Tonale, Giulia and Stelvio. These models extend the marque’s collaboration with Luna Rossa, the Italian sailing team, across its current range.
The Giulia Quadrifoglio Luna Rossa is the principal automotive attraction. Limited to ten examples, all already sold, it features specific technical changes and a carbon-fiber kit designed to improve aerodynamic efficiency. Its appearance in Genoa gives visitors an opportunity to see a car whose production is considerably smaller than that of a conventional special edition.
The display also includes Alfa Romeo’s motorhome from the “Road to Napoli 2027” tour. The traveling program follows locations hosting preliminary regattas for the Louis Vuitton 38th America’s Cup, leading toward the main event in the Gulf of Naples. At each stop, the motorhome serves as a venue for presenting Alfa Romeo’s cars and its involvement in the sailing program.
A series of partner discussions adds another dimension to the exhibition. Led by Eugenio Franzetti, Alfa Romeo’s Head of Global Marketing, the program opens with Luna Rossa, followed by Eberhard & Co. on October 3 and Anantara Hotels & Resorts on October 4. The subjects bring sailing, watchmaking and hospitality into the marque’s boat-show presence.
Alfa Romeo’s participation also extends to the Design Innovation Award ceremony organized by Confindustria Nautica. Santo Ficili, CEO of Alfa Romeo and Maserati, is scheduled to present its lifetime achievement award, recognizing a lasting contribution to the Italian boating industry.
For visitors with interests in both cars and sailing, the Luna Rossa displays provide an additional reason to explore the Genoa show. The limited-production Giulia is the clearest draw, while the broader exhibition places Alfa Romeo’s sailing partnership within the setting of a major marine event.
ADDITIONAL INFORMATION
Event: Genoa International Boat Show — Salone Nautico Internazionale
Location: Waterfront di Levante, Genoa, Liguria, Italy
Dates: October 1–6, 2026
Alfa Romeo’s Role: Official Car partner, providing a courtesy fleet and static vehicle displays
Featured Vehicles: Junior, Tonale, Giulia and Stelvio Edizione Luna Rossa; Giulia Quadrifoglio Luna Rossa
Limited-Production Highlight: Giulia Quadrifoglio Luna Rossa — ten examples, all sold
Partner Discussions: Luna Rossa; Eberhard & Co. on October 3; Anantara Hotels & Resorts on October 4
Additional Display: Alfa Romeo’s “Road to Napoli 2027” touring motorhome
Admission and Hours: Consult the official event website for tickets and visitor schedules
Official Website: Genoa International Boat Show
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